MBS Marketing Association Speaker Series - Prof. Jill Klein
| Start date | 18-Feb-10 - 12:00 PM |
|---|---|
| End date | 18-Feb-10 - 1:15 PM |
| Venue | MBS |
| Address |
Grattan Theatre 200 Leicester Street Carlton, Vic Australia ![[ Gmaps marker icon ]](/i/gmap_marker_default.gif "Click to view the map")
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| Status | Open |
| RSVP | 17-Feb-10 |
| Cost | Free |
| Contact | Nadia La Rosa |
| Registration | No longer accepting registrations |
MBS Faculty Speaker Series - Prof Jill Klein discusses CSR
Interested in Corporate Social Responsibility? Curious about the effect of CSR on customers? Whether you're a cynic or a keen supporter, join us on Thursday, 18 Feb. Professor Klein will be sharing insights from her latest research on how consumers actually view Corporate Social Responsibility and there'll be ample opportunity for debate on this exciting issue.
Professor Jill Klein is a Professor of Management - Marketing at MBS. She has been a member of faculty in the Marketing Department at Kellogg Graduate School of Management, Northwestern University and INSEAD, and her research interests include consumer boycotts, corporate social responsibility and international marketing.
